Year: 2025-2026
Timeline: 8 Months
Tools: Figma
Project: Product Design
LUNE
LUNE is a holistic menstrual tracking tool designed to help users with Polycystic Ovarian Syndrome live in harmony with their own bodies.
My role
Product Designer
UI/UX Designer
UX Research
View Project
The Problem
PCOS stands for polycystic ovarian syndrome. This is a hormonal imbalance found in 1 in 10 women, with the main symptom being irregular menstrual cycles. The average cycle for women is 28 days, but for users with PCOS tracking their next period is rather unpredictable.
The majority of menstrual tracking apps are built with the “normal” cycle in mind, therefore excluding those with PCOS from the conversation - making it much harder for them to understand their own body.
PROBLEM #1
MASS MISINFORMATION
There's no cure for PCOS and many users from my interviews have expressed frustrations with doctors not knowing much about their condition either. Users needed information relevant to their body, ways to minimise and manage symptoms.
SOLUTION #1
RESOURCES + PERSONALISED INFO
After tracking, LUNE synthesises user input into personalised insight, pattern highlights, actionable tips and recommended resources based off their symptoms.
LUNE also offers a wide range of resources where users can learn more about PCOS in order to understand what's going on with their body.
Resources Page for LUNE
Tracking + Personalised Insights
PROBLEM #2
THE BURDEN OF TRACKING
Many users expressed their dislike for tracking apps as it felt like a daily task.
SOLUTION #2
AUTONOMY & CONTROL
To minimise the burden of tracking, LUNE's tracking system allows users to choose what they actually want to track - eliminating friction and information overload.
Onboarding for LUNE
Users can choose what symptoms they'd like to track
Tracking Settings
Users can alter what they want to track at any time
PROBLEM #3
ISOLATION + EMOTIONAL SUPPORT
PCOS is often regarded as an invisible syndrome, 28% of people diagnosed with PCOS are also diagnosed with anxiety, additionally 11-25% of people are diagnosed with depression.
Users also express feelings of loneliness and frustration as they often don't have many peers that can relate to their experiences.
SOLUTION #3
COMMUNITY
LUNE's community feature is a safe space, with forums for users, for everyone to share their experience with PCOS at any stage. Here users can learn from each other, share success stories, ask questions and motivate one another to keep going in their PCOS journey.
Community - Following Page
Community - Explore page
"All these articles say diets for PCOS should prioritise carbs over protein - but I'm asian. i can't live without rice." A user said, this brought to attention how centralised women's health and menstrual healthcare is in Western medicine.
Community serve as a platform for all forms of knowledge to coexist for our wellbeing.
Community Forum - Nutrition & Recipes
PROCESS
RESEARCH, IDEATION & REITERATION
I conducted a series of surveys and interviews to fully understand my demographic. My user group consisted of those with PCOS or irregular periods, with experience in tracking their symptoms.
From here I was able to underline user needs.
USER NEEDS
USER PAINS
APPS RESPONSE
RESULT
Insightful and informative tracking despite irregular cycles
Unpredictable cycles
Adaptive symptom-based algorithm
Tracking feels validating and accurate
Emotional reassurance and community
Feeling isolated
Community groups
Sense of belonging
Clear personalised health insight
Overwhelming health information regarding PCOS
Personalized PCOS-specific tips
Reduce confusion
Guidance that supports holistic wellness
Stress and pressure
Actionable tips, resources based off user input
Emotional reassurance
Journey Map Outlining LUNE
To ensure I wasn't designing based off assumption, LUNE was built with the help of our user group. User testing and co-creation helped shape the foundations and functionalities behind LUNE.
Users card sorted a series of onboarding questions, with the option to add or remove questions, in a manner that felt most intuitive to them. This helped tailor LUNE's onboarding experience to be specifically catered to users with PCOS.
Onboarding of LUNE, from low-fidelity to hi-fidelity
Concept and preference testing helped finalise a visual design system for LUNE. Users identified which colours felt more welcoming and what would be functional for a PCOS specific tracking app. This helped shape the final design for LUNE's homepage.
FROM THIS ->
Early iteration of LUNE's homepage, presented in user testing
TO THIS!
LUNE HOMEPAGE
KEY SCREENS + UI DETAILS
TAKEAWAYS AND LEARNINGS
CONNECT
GAPS OF INFORMATION
EMBRACING UNCERTAINTY
importance of connecting with demographic and user group in order to not make things purely off design assumptions
Women and those outside of gender binaries are heavily underrepresented and researched. More importantly often times they're often dismissed and not taken seriously by medical professionals.
designing for conditions like PCOS requires embracing uncertainty and creating new systems - making space for them.
