Year: 2025
Timeline: 6 Weeks
Tools: Figma
Project: Service Design / Product Design
ROOTS + ROUTES
Roots + Routes is a web service that aims to fight against gentrification in tourism by showcasing budget-friendly, sustainable tourism.
View Project
My role
Webdesign - Designed webpages and onboarding section to create a clear and user-friendly experience.
User research and testing - conducted and helped facilitate workshop sessions
Visual Design - Developed visual style for a cohesive brand identity
Objectives
Understand impact of overtourism on locals
Promote ecotourism and sustainable travel
Highlight traditional cultures to combat gentrification
Key Screens
